SRA Raises $4 Million in Capital to Accelerate Growth During First Round of Funding

SRA Raises $4 Million in Capital to Accelerate Growth During First Round of Funding

March 25, 2021

Hires Top Talent, Enhances Integrated Risk Management (IRM) Watchtower Capabilities and Invests in Advanced Data Analytics

Richmond, Virginia, March 25, 2021 - Strategic Risk Associates (SRA), a leading provider of enterprise risk and performance management software (WatchtowerTM) and consulting solutions, announced today it has raised $4 Million in capital during its first round of equity funding. The new capital is designed to accelerate the company’s growth and provide the means to hire top talent, ramp up product development and enhance data analytics while building out a more robust technology partner ecosystem and sales and marketing team.

Following the initial months of the Covid-19 pandemic, SRA began experiencing strong sales momentum and annual recurring revenue (“ARR”).  During the first quarter of 2021, ARR grew 35% and is expected to double for the full fiscal year. SRA is finding that financial institutions are looking to implement a more intuitive and integrated risk management solution that provides a transparent and panoramic view of risk to better manage their business.

“Our innovation, strategic partnerships, and overall customer momentum have been critical in driving our growth,” said Michael B. Glotz, Co-founder and CEO of Strategic Risk Associates. “By giving our customers unparalleled insights into their data, we equip them with an agile solution to make real-time decisions and navigate risk.”  

SRA believes that investing in people and product innovation are key drivers to growth. Leading the vision for SRA’s technology strategy will be newly appointed Chief Technology Officer, Joe George. He comes to SRA with over 20 years of experience as an Information Technology leader and a track record of building high performing teams and industry leading systems. George has been a leader at two organizations that have moved into the Fortune 500 through innovation, digital transformation, industry disruption and a focus on delivering actionable data to customers and business partners.  

SRA continues to make a significant investment in Watchtower’s Integrated Risk Management (IRM) and GRC capabilities, helping clients to monitor control execution and assurance testing to track actual risk in real time. The goal is for SRA’s clients to have better hindsight, insight and foresight into their organization’s risks and opportunities through advanced data analytics. Investment in these capabilities has already resulted in early client adoption and new client acquisitions over the last quarter.

Watchtower key features to help identify risks include: Credit, Operational, Strategic, Reputational, Liquidity, IT, Vendor, and Compliance Risks and documenting related controls across the business unit, compliance, and audit functions.

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About Strategic Risk Associates

Strategic Risk Associates (SRA) is a technology solution provider and risk management consulting practice serving Financial Services and Technology Industries. SRA's proprietary technology and methodology was designed and built “by bankers, for bankers” enabling clients to navigate risk and drive growth. SRA Watchtower is a risk intelligence and intuitive performance management platform built to continuously inform, enlighten, and empower banking executives and boards. SRA has helped hundreds of banks effectively navigate through significant risk events since the 2008 financial crisis. Learn more here.

Corporate Communications

Ryan Donelson

Senior Manager Marketing and Corporate Communications

Strategic Risk Associates


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